In my previous post, I spoke about the relationships we make through daily interactions. This time I’d like to discuss how those interactions differentiate our offerings in comparison to other design applications. Every design solution in the market today claims to be the “best in the industry." However, statements to support this claim are so subjective, it is difficult to determine their real value.
For example, here are just a few statements from industry leading providers of 3D modeling products:
• “________ offers professional-grade 3D mechanical design, documentation, and product simulation tools.”
• “________ applications give you all the capabilities you need in one easy-to-use, scalable, interoperable environment.”
• “________ is professional 3D CAD. Create complex parts, assemblies, and detailed drawings quickly and easily.”
These phrases could really apply to any product or provider. So between general marketing statements like these and the opinions of design engineers on social media, how can anyone make an informed decision on “what’s best” for their business?