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Zehnder-Rittling is a combination of two family owned business, both with a very interesting history.

Jakob Zehnder first went into business in 1895 as a mechanic and bicycle dealer.  The business evolved in the 1920’s, the Zehnder family began to successfully manufacture the Zehnder light motorcycle. It wasn’t until 1930 that they invented the product that would lay the foundation for the company’s future success: Europe’s first steel tube radiator.

The Rittling Corporation was founded by Charles Rittling in 1946.  Their initial business was started by producing hydronic unit heaters in Buffalo, NY.  As market demand in the U.S. changed, the company shifted its focus to commercial and residential heating needs that could be utilized with the new energy infrastructure developed in the 1940’s – 1950’s.  Rittling was awarded its first US patent for twin tube residential baseboard elements in 1953.  Hydro-Air Components acquired the Rittling Corporation and added Rittling Finned Tube to the product offering in 1979.

The Human Side of CAD: Part Two

In my previous post, I spoke about the relationships we make through daily interactions. This time I’d like to discuss how those interactions differentiate our offerings in comparison to other design applications. Every design solution in the market today claims to be the “best in the industry." However, statements to support this claim are so subjective, it is difficult to determine their real value.

For example, here are just a few statements from industry leading providers of 3D modeling products:

• “________ offers professional-grade 3D mechanical design, documentation, and product simulation tools.”

• “________ applications give you all the capabilities you need in one easy-to-use, scalable, interoperable environment.”

• “________ is professional 3D CAD. Create complex parts, assemblies, and detailed drawings quickly and easily.”

These phrases could really apply to any product or provider. So between general marketing statements like these and the opinions of design engineers on social media, how can anyone make an informed decision on “what’s best” for their business?

The Human Side of CAD

It is no secret that the sales game is changing… knocking on doors with a briefcase full of product brochures and data sheets doesn’t yield the same return as it once did. Our world is now online, web-based, “in the cloud.” The market demands that everything be instantly accessible, high performing, while delivering the ultimate “user experience.” Every software application can claim to be all of these things, but in the end it’s the people involved that ultimately determine the success and failure of these applications. The “Human Side of CAD” is one of the most important, but probably the least talked about when it comes to selling and implementing our products.

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